Day 1: Sunday, January 21st

11:00 AM - 11:45 AM Welcome Brunch and Registration

11:45 AM - 12:00 PM Sponsor Orientation

11:45 AM - 12:00 PM Delegate Orientation

12:00 PM - 12:20 PM Kickoff Networking Activity

12:20 PM - 12:30 PM Chairperson Official Welcome to IQPC’s Chief Data & Analytics Officer Exchange

Opening Keynote Address

12:30 PM - 1:00 PM CASE STUDY: Translating Information into Profits: Effective Analytics Journey

Jose A. Murillo, Chief Analytics Officer, Banorte
Organizations are making large investments in analytics and data with the promise of huge yields. However, after some years of significant investments it is too often the case that these companies cannot show a large quantified impact. Demonstrating the power of value creation is a necessary condition to establish a sustainable analytics practice within firms and for chief analytics officers to become relevant key players within the C-Suite.

Learn about the Journey of building an effective Analytics organization, which contributes to the profitability of the organization.

Join us in this illuminating discussion as we review:

•Analytical value creation
•Setting the right incentive scheme –Analytics as a profit center
•Ingredients to demonstrate the value of analytics
•Measuring the impact of analytics
•Communicating the results


Jose A. Murillo

Chief Analytics Officer


1:05 PM - 1:35 PM Building Enterprise Analytical Capabilities from the Ground up – Challenges and Opportunities for CDOs

Mohammed Mahbouba, Chief Data Officer, UCLA Health
Many organizations are struggling with putting together the right organizational structure, technologies and processes to support growing need for analytics with few good examples available to follow. Chief Data Officers are being hired to outline and rollout strategies to support these needs but they are inheriting organizational structures and silos that are complicating their job and rendering them less effective. We will briefly describe the journey UCLA’s CDO took over the past five years to build state-of-the-art analytical capabilities from the ground up. We will also discuss lessons learned and how CDOs can avoid some of the mistakes and leverage proven best practices. As well as how the role of CDO is evolving and potential adaptation strategies.

Join this session as we deliberate best practices to:

  • Institute one dominant analytical group with critical mass of resources to enable large-scale projects

  • Obtain the full range of skill sets required to build strong capabilities and support the enterprise

  • Provide appropriate career path and cross-learning opportunities

  • Establish central demand management function and visibility into total demand

  • Create organizational awareness of total spend on analytics – often much more than they think

  • Designate decision making power for the analytic professionals and leaders

  • Implement, activate and take advantage of tools that are already available to the organization

  • Mitigate difficulties in dealing with strategic data issues

Mohammed Mahbouba

Chief Data Officer
UCLA Health

1:40 PM - 2:10 PM Business Meeetings

2:10 PM - 2:40 PM Business Meeetings

2:40 PM - 3:10 PM Networking Break & Business Meetings

Ignite Sessions

3:15 PM - NaN:NaN AM Ignite Sessions

3 Quick Fire Presentation in 45 Minutes. Talk about getting to the crux of the matter, fast!
  1. Manufacturing a Digital Transformation
  2. Identifying the Digital Customer - Reimagining Customer 360
  3. Embracing a Business-First Mindset to Achieve Business Value Quickly


4:30 PM - 5:00 PM The Role of NLP in Comcast’s Voice Remote

Amit Bagga, Chief Scientist and Vice President of Research and Development , Comcast
The TV and entertainment industries are becoming increasingly competitive and for Comcast, Natural Language Processing has enabled the enterprise to create a unique entertainment experience. Dr. Amit Bagga will describe Comcast’s Emmy Award winning Voice Remote and the use of NLP technologies that power it. In particular, it will describe the evolution of the NLP technologies used as the remote matured and became smarter.
Attendees should leave with ideas for practical applications of NLP to bring back to the office.
  • Develop algorithms using AI and ML techniques for applications and products
  • Explore the use of NLP to understand and personalize the customer experience
  • Use natural language processing to communicate with other devices


Amit Bagga

Chief Scientist and Vice President of Research and Development

5:05 PM - 5:35 PM Business Meetings

5:35 PM - 6:05 PM Business Meetings


6:10 PM - 6:40 PM Shifting the Focus from Data Governance to Value

Jason Fishbain, Chief Data Officer, University of Wisconsin Madison
The business outcomes and really flushing out the value being driven is as important as ever; however, data science teams become too focused on the mechanics of the data process, such as data quality and data governance, and lose sight of the value. Organizations attempt to define target enterprise data models, formats for standard data and an understanding of their inventory, but these goals are not achieved. Moving beyond traditional data governance means leveraging big data and analytics on the data itself to address the issue.

This session will provide a discussion around the following:

  • Redefining the data process to discover true value for the business
  • Leveraging the repository as the hub for the data lake and for deep understanding of data profiles
  • Applying machine learning and tools to drive understanding and uncover value
  • Developing a data-driven unified data model using machine learning and SME crowdsourcing
  • Ingestion of large data volumes using streaming technologies


Jason Fishbain

Chief Data Officer
University of Wisconsin Madison

6:45 PM - 7:30 PM Navigating the Hype Maze to Find the Next Big Innovation in Data and Analytics

Data analytics is a rapidly growing industry which inevitably brings new investors into the arena. New technologies and innovations are constantly being introduced to the data analytics space. Some of these tools will survive the scrutiny of the industry while others will fade away when the hype wears off. In such a dynamic field, it can be difficult to sort through the newly-introduced products to find the right tools for your business.

Join this session to talk with colleagues and peers on topics including:
  • Which new technologies are worth a closer look
  • How the landscape of data analytics continues to evolve
  • What the next big disruptor will be and where it will come from

7:30 PM - 8:35 PM Networking Cocktail Reception