Marketing & business leaders are driving sweeping digital transformation strategies, including initiatives such as next best experience, personalization, omni-channel customer experience, and compliance with customer-centric regulations such as GDPR and CCPA. The common denominator to all of those initiatives is having a solid data foundation and a Customer 360. Most organizations have tons of customer information residing across many systems and silos, but customer profiles tend to be less than 20% complete and lack insights from unstructured data including web chats and emails Getting to 100% doesn’t happen with traditional matching capabilities typically found in Master Data Management systems or from raw data in a lake. It requires modern capabilities including Machine Learning, Natural Language Processing, graph visualization and more to take full advantage of all data.
In this keynote session, David Corrigan, CEO at AllSight, will share a framework for how to build an intelligent Customer 360 and give examples of how enterprises are acting on complete 360 views of their customers.