Vice President, Data Engineering & Analytics
The radio industry is going through monumental shifts in how listeners consume content, how advertisers target cross sections of buyers and artists measure their impact on the industry. As the largest owner of radio stations in the United States , iHeartMedia (iHM) is at the center of this transformation. iHM leads the way in applying research and understanding market trends to provide richer listening experiences and an increasing ROI for advertisers.
Learn how iHM uses analytics for optimizing inventory of spots, programs radio stations to maximize the positive impact on ratings and the empowering a highly distributed sales team operating in 150 unique markets across the US. While the radio industry is highly specialized and the scale of iHM operations eclipses all competitors, the application of principals including inventory management, pricing optimization and ROI/attribution visibility have broad applicability across industries. This session will cover lessons on both technology and organizational change that have enabled iHM to go on this journey of improvement.